10 Principles to “Get Real”

Since childhood, you are told to “study hard, get good grades, and go to college”. Doing something like that, you are promised to have a bright future.

But, the fact is when graduated, you find reality is different. You are one of a generation so poor, jobless, stressful and in debt.

There must be something wrong in traditional “wisdom”. From then on, you must find your way by yourself.

A website named “Never Get a Real Job” gave you 10 principles.

1. Stop sending resumes or doing stuff you hate! Reallocate your efforts toward something productive and proactive. This economy is not a job market, it’s an opportunity market.

2. Don’t listen to old people! The world as they knew is long gone. Job security, gone. High percentage of job placement out of college, that’s a funny joke. Don’t be pressured into following a dead-end career path because your parents believe you should do. Work hard to make your own living instead of begging others to give you one.

3. Drop the fame and fortune crap. A business doesn’t need to be “sexy” to make money; the vast majority of successful cash-flow-positive businesses aren’t. Stop living in a fantasy world. No one will care about you unless you make them care. You need only concentrate on two things: putting all of your efforts into creating a business with immediate revenue-generating capabilities and keeping your head deflated with your feet on the ground.

4. Stop with the excuses. What do “I don’t have time”, “I don’t have enough money to start a business,” and “I’ll start tomorrow” all have in common? They are all bull$h@t. You either do something or you don’t. That’s it — there’s no grey area here. Get started right now. Not tomorrow. Not next week. Right now. Think of it this way: the longer you wait, the more potential income you are losing. Be proactive, start small, and figure out how to move your career forward yourself with the means you have at your disposal. There is ALWAYS a way to get things done. Our generation is already full of big talkers, so I suggest you not add to the noise.

5. Get focused fast. Worry about one real business. You heard me. Not an idea, one business! And not five companies simultaneously — ONE! You can’t be a serial entrepreneur until you actually have one successful business to your credit. Instead of spreading yourself thin, put everything you’ve got into one thing and stick to it. Dedicate your full mind, body, and spirit to the cause.

6. Be unoriginal. Stop right now if you have plans to revolutionize the wheel. You don’t need to. Keep your offering simple and easy for customers to understand. Don’t feel like you have to disrupt an entire industry or reinvent the wheel to be successful. The vast majority of businesses in the world produce products and services that are cheaper, faster, or better than some other guy. Don’t kill yourself trying to change the world or creating the next Twitter. You won’t, nor will you make any income trying. Provide a simple service to a targeted niche and expand over time. Remember: unoriginal works, unoriginal can be profitable.

7. Make REAL Money. Put your delusions of Google acquisitions to bed. Your business must be able to sell X service or product to Y customer for Z profit … and repeat. If it doesn’t do that, don’t expect to quit your job as a Wal-Mart greeter anytime soon.

8. Accept that no one will invest in your idea! No one will give your startup money. You need to create a business that isn’t dependent on big investments or unattainable traction. Starting with nothing is not an automatic disadvantage. Often it will make you stronger, more resilient, and more adaptable to change than well-entrenched competitors. Figure out what you can produce with your own two hands, not with someone else’s imaginary wallet.

9. (Actually) work hard. In the real world, time-wasting results in only three things: loss of productivity, a shrinking bottom line, and a likely chance of going bankrupt. Business takes a lot of real work. It’s not a mystery why most businesses fail within five years. Yes, entrepreneurship is the most rewarding career experience you’ll ever have, but you get out what you put in. No one will do it for you.

10. Realize everything isn’t microwaveable. Everything in your life will not happen in 30 seconds or less. Rome wasn’t built in a day. Success and traction take time, steadfast determination, and a strong work ethic. Don’t try to run a sprint when the race is really a marathon, or you’ll find yourself dying of an asthma attack before you hit the quarter mark.


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